Marketing success in fast growth SMEs
Read Online
Share

Marketing success in fast growth SMEs

  • 415 Want to read
  • ·
  • 14 Currently reading

Published by Marketing Council, Warwick Business School in [Warwick] .
Written in English


Book details:

Edition Notes

Statementauthors; Al Halborg, D.W. McPhie, D.J. Storey.
ContributionsStorey, D. J. 1947-, McPhie, D. W., Marketing Council., Warwick Business School. Small and Medium Enterprise Centre.
ID Numbers
Open LibraryOL17845424M

Download Marketing success in fast growth SMEs

PDF EPUB FB2 MOBI RTF

Strategies for Growth in SMEs explores for the first time the role of information and information systems (IS) concepts in small and medium-sized enterprises (SMEs). Most IS research focuses on large firms, yet the majority of firms in most economies are SMEs. This research project was a study on the various growth strategies adopted by Small and Medium enterprises with specific focus to Oyugis town. Small and Medium enterprises (SMEs) make important contributions to economic and social development of any country. Consequently, the growth of the SME sector directly affects the performance ofAuthor: Nancy Adhiambo Yogo.   Affiliate marketing is growing, and it’s full of opportunities. But, whether you’re looking to play the merchant or the affiliate, it’s a technique that can work very well when you do it right. So, here’s a list of the best affiliate marketing books every SME should read to ensure success. 2. Growth Strategies • Organic Growth -v- In-Organic Growth • Growth measured in terms of increased revenue, profits or assets. • Can choose to build in-house competencies, invest to create competitive advantages, differentiate and innovate in the product or service line (Organic Growth); • Or leverage upon the market, products and.

Purchase Strategies for Growth in SMEs - 1st Edition. Print Book & E-Book. ISBN , Book Chapter and Journal Papers Wu, D. and Zhao, F. (). Performance measurement in the SMEs in the information technology industry. Information Technology Entrepreneurship and Innovation. Hershey, USA, Idea Group, Inc.: p ISBN: Wu, D. and Zhao, F. (). "Entry Modes for International Markets: Case Study of. climate conducive to the birth and growth of SMEs. The measures most often taken for this purpose include reducing administrative burdens, introducing tax measures that promote growth and ensuring access to financing. However, while the business environment may play a leading role, the growth of SMEs depends on a number of other factors as well. Small and medium enterprises (SME) sector, rightly known as India’s ‘engine of growth’, has scaled significantly over the years on the back of increasing awareness, digital advancements and.

  This paper tests a theoretical model to evaluate e-business capability and value in the fast growth small-to-medium enterprise (SME) context. We propose that e-business value depends on how fast growth SMEs deploy IT resources, strategic planning, culture, and business partnerships to develop e-business capability and business process competence which help these companies to achieve.   It is now the main source of inspiration, education, and collaboration for the owners of fast-growing businesses, from startups to mid-market companies. Real Business provides readers with high profile interviews, news, insight and industry benchmark reports, as well as a growing stable of events tailored to SME growth. Subscribe Today. SMEs and that hinders their growth towards international marketing. And with the current trends of globalization, SMEs are facing a turbulent environment in which competition is intensifying whilst their size and other existing constraints remain the same. Lack of International Marketing .   The survey generated useful series of variables for investigating the perceived obstacles of the firm growth in developing countries. The answer of the respondents from developing countries for the period of – is shown in Chart shown by the chart, the five most severe problems were: Access to finance, Electricity, Political instability, Competition and Tax rate.